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The importance of online reputation
Social media has grown to a great extent in the last decade, revolutionizing the Internet through its ability to connect people and open new business opportunities. Many companies are now aware of the...
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Twitter increases business exposure
Much of a business owner’s attention in social media marketing is directed towards Facebook. But Twitter is also a great platform to focus your marketing efforts on - and, when implemented properly,...
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5 mistakes to avoid when investing in IT
As a small or medium sized business owner, you likely have your hands full. Between managing your staff, looking for growth opportunities and keeping clients happy, you probably have little time to...
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Find your website’s most important pages
For businesses that want to track how much traffic their website is receiving, a Google Analytics account is a no-brainer. However, while it’s easy to use this powerful application to measure traffic,...
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Five business continuity mistakes
Every business owner knows that having a business continuity plan in place is crucial to the success of their organization. Yet even if your business continuity framework is at the ready, when the...
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Facebook Messenger offers free VoIP calls
Over the past few years VoIP, or Voice over Internet Protocol, has completely changed the way we communicate on a global scale. VoIP allows you to connect and talk to your friends on the other side of...
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Business continuity 101: Using a cloud host
Companies of all sizes today are aware of the data security risks posed by unexpected disasters, and so have a business continuity plan in place to prevent data loss. But entrusting data backup to the...
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Google Drive just got a lot safer
Information security is on everyone’s mind - all too often we hear of a high-profile data breach in the news, and even the smaller scale attacks that don’t make headlines can wreak havoc on growing...
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Boost your online presence with SEO
Technology has completely changed the way we do business. Gone are the days when customers had to drop by your company to purchase your products and services. Now they can simply visit your website,...
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Getting started with Facebook advertising
With social media being such a big part of everyday life, it likewise plays a huge role in online marketing. There are many social platforms a business can use to reach out to audiences, but the one...
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Outlook’s Clutter email filter rolls out
Email plays a huge part in the average day of the modern business person, but it’s easy to see how many of us get overloaded. The sheer number of messages we now receive through email is enough to...
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5 BI mistakes and how to avoid them
Companies today are adopting business intelligence (BI) tools to represent data in a way that makes information comprehension and analysis simple. But all too often business owners make mistakes in...
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4 ways to backup your data
Data backup is one of the most important aspects of your company's infrastructure. Without data availability, your business will come to a standstill. So it's bizarre that most business owners fail to...
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Marketing tips for your business
No matter how wonderful your company’s product or service, if you don’t advertise then no one will know about it. The goal of any advertising campaign should be to reach the largest audience for the...
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Stand out from the crowd on social media
Most of us know that gaining a foothold on social media takes time and effort. But if you’re at the point where you’ve already put in hundreds of hours of work with few results to show for it, you’re...
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Selfie security is coming
Log on to Facebook, Instagram or Twitter, or even simply take a walk in a city park, and one thing is clear: the selfie revolution is upon us. And now it looks as though this contemporary pastime is...
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4 biggest Facebook marketing mistakes
Facebook has made it possible for companies to take their online presence to the next level. It allows businesses to showcase their products and services to targeted prospects more effectively. Despite...
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Office 365 E4 plan to be replaced by E5
Earlier this month, Microsoft announced they’ll be replacing their current E4 Office 365 suite with the new upgrade - E5. With an unspecified release date for later this year, E5 will have a direct...
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Data visualization mistakes to avoid
Data visualizations are common in business presentations today. They can provide us an overview of information and results in a simple and easily digestible way. Good data visualization helps users to...
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4 different types of malware: explained
Over the decades of the internet’s existence, cyber threats have evolved at a rapid pace. When once there were only viruses and malware to watch out for, now you have to protect your business from...
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